Network & Learn

Biz Smarts is a webinar series that provides business skills development for artists, makers, and creative entrepreneurs. Every year in March, the Biz Smarts webinar series (presented by Work In Culture), goes live in participating business and cultural centres across Ontario. Join the Collingwood location at the Collingwood Public Library on the dates listed below. Each webinar will have refreshments and wrap-up with networking and discussion. Everyone is welcome.

Thursday, March 1 – Biz Smarts: Business Planning for the Arts and Creative Industries 

12 - 1:15 pm, Collingwood Public Library, 3rd floor, Community Room C, 55 Ste. Marie Street
As a creative person your ideas are your most valuable asset. Communicating your ideas through your artwork is one thing, but how do we take a concept for a creative business and explain it to the bean counters? This webinar is designed by a career artist (who also has an MBA) to draw upon your skills as a creative and make them work to the requirements of a structured business plan. The 75 minute session delivered by Michael Martyn, starts from the artist's perspective and moves through to the basics of creating a business plan.
Email to register►click here

Thursday, March 8 – Biz Smarts: Achieve Your Business Goals as a Artist

12-1:15 pm, Collingwood Public Library, 3rd floor, Community Room C, 55 Ste. Marie Street
As an artist, of course you want to focus on doing what you're amazing at, which is creating more art!
The reality is that when your art is your business you can’t avoid completing administrative tasks.
If you're in any way frustrated because you are working too hard, procrastinating, feeling overwhelmed, confused about what and how to complete administrative tasks then this webinar is for you! This webinar delivered by Leyla Razeghi, will help you get organized and guide you with ways to prioritize so that your business thrives.
Email to register►click here

Thursday, March 22– Biz Smarts: Marketing for Creatives

12 - 1:15 pm, Collingwood Public Library, 3rd floor, Community Room C, 55 Ste. Marie Street
The past decade has seen a transformation in marketing due to the growth of online strategies. Creatives, like all small businesses, must actively participate in this digital world; watching from the side is no longer an option. A Marketing Plan that blends both non-digital and digital tactics will drive success, even with limited resources.This webinar led by Kirsty Stevenson, will help develop the foundations for a strong Marketing Plan. Participants will learn how to:
Choose effective Marketing Action Steps to achieve defined marketing goals such as event registrations, visits to a bricks and mortar location or increased website traffic.
Discover where their target audience is spending time online and the most effective ways to reach them through content marketing.
How to build a wide-reaching digital presence while still having time to create.
How to choose key strategies for getting found online
Email to register►click here

Thursday, March 29– Biz Smarts: Branding and Marketing Yourself as an Artist in the Digital World

12 - 1:15 pm, Collingwood Public Library, 3rd floor, Community Room C, 55 Ste. Marie Street 
Branding is a key component of developing yourself as an artist in today's digital age. It plays a pivotal role in marketing yourself as an artist to your fans, the industry, and your peers. This webinar led by Tyler Tasson, will focus on how to develop your brand as an artist, how to properly utilize social media and keep it consistent, and how to get into the world of digital advertising on social media to help promote yourself.
3 Takeaways:
Brand consistency across platforms
Importance of social media and websites
How to use digital advertising to promote yourself/your artist
Email to register►click here
To learn about Work In Culture visit