Election 2018 - Third Party Advertisers

The Municipal Elections Act now includes rules for third party advertising. A third party advertisement is any ad that promotes, supports or opposes a candidate in an election. Please view the Ministry of Municipal Affairs - Guide for Third Party Advertisers for more details.

 

Register as a Third Party Advertiser

A third party advertiser (any individual, corporation or trade union that causes an election campaign advertisement to appear) is required to register with the Town Clerk of the municipality where they want to advertise. Registration is open May 1–October 19, 2018. To become a third party advertiser, you must register with the Town Clerk:
 
Complete the Third Party Advertiser registration form: Form 7 - Third Party Advertiser
Your registration must be filed in person or by an agent at Clerk Services (Town Hall, 97 Hurontario Street, Collingwood)
 
Please note: You may not spend money on your campaign, accept contributions or begin advertising until the Clerk certifies your registration.
 
Eligibility
You are eligible to register as a third party advertiser if you are:
  • An individual who is normally a resident in Ontario.
  • A corporation that carries on business in Ontario.
  • A trade union that holds bargaining rights for employees in Ontario.
You are not eligible to register as a third party advertiser if you are:
  • A candidate whose nomination has been filed under section 33 of the Municipal Elections Act, 1996
  • A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act.
  • The Crown in right of Canada or Ontario, a municipality or local board
Advertisement Requirements
Third party advertisers must identify themselves and provide mandatory information on all advertising beginning May 1 until the close of voting on October 22, 2018. Third party advertisements must contain the following information:
  • Name of the registered third party advertiser
  • Municipality where the third party advertiser is registered
  • Telephone number, mailing address or email address at which the registered third party advertiser may be contacted regarding the advertisement

Information for broadcasters and publishers

Broadcasters and publishers have new responsibilities related to the campaign advertisements of candidates and third party advertisers. The campaign period begins on May 1 and ends on December 31.
 
Advertisements by candidates or third party advertisers:
If a candidate is advertising, you must collect in writing:
  1. the candidate’s name
  2. the name, business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the candidate (Note: this individual may be the candidate themselves)
If a registered third party is advertising, you must collect in writing:
  1. the name of the registered third party (Note: this may be the name of an individual, a corporation, or a trade union)
  2. the municipality where the third party is registered
  3. the name, business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the registered third party
You must not broadcast or publish any campaign advertising without recording this information.
 
Broadcasters and publishers must maintain records of:
  1. the information collected in writing
  2. a copy of the advertisement (or the means of reproducing the advertisement for inspection)
  3. a statement of the charge made for its appearance
These records must be kept for 4 years after the date the advertisement appears. The public must be permitted to inspect the records.
 
Third party advertising is restricted from the start of the campaign period on May 1 until the close of voting on October 22, 2018. Broadcasters and publishers are not required to collect information or retain records for advertisements that appear before May 1.
 

Election - Home

AttachmentSize
Form7_ThirdPartyAdvertiser_Registeration.pdf1.47 MB
2018_Guide_ThirdPartyAdvertisers.pdf329.7 KB
Broadcaster_Info Sheet.pdf81.23 KB