Third party advertising refers to advertisements or other materials that support, promote or
oppose a candidate, or support, promote or oppose a question on the
ballot.
Third party advertising is separate from any candidate’s campaign, and must be done
independently from a candidate. Any advertisements or materials that are made and distributed
by a candidate, or under a candidate’s direction, are part of the candidate’s campaign. Third party advertising is a way for those outside of the candidate’s campaign to express support
of or opposition to candidates (or a “yes” or “no” answer to a question on the ballot) and to try to
persuade voters to vote a certain way.
A third party advertisement is an advertisement in any broadcast, print, electronic or other
medium that promotes, supports or opposes a candidate, or a “yes” or “no” answer to a question
on the ballot. Advertisement includes traditional ads as well as materials such as brochures or
signs.
Third party advertisement
Activities that do not involve spending money, such as discussions or expressing an opinion
about a candidate (or an answer to a question on the ballot) are not considered to be third party
advertising. Examples include:
- speaking to friends and neighbours
- posting on social media, such as Twitter, Facebook or Instagram
- sending an email to a group or mailing list
Internal communications from an employer to their employees, a corporation to its shareholders,
directors, members or employees or by a trade union to its members or employees are not
considered to be third party advertising.
Advertising about an issue, rather than a candidate or a “yes” or “no” answer to a question on
the ballot is not considered third party advertising. For example, signs saying “Support local
businesses” or “Keep the waterfront green” would not be third party advertising, even if a
candidate has made those issues part of their campaign.